Atomic Public Relations' perspective on Google's Caffeine

My colleague Sean, who has both a strong SEO background and an entrenched hummingbird's access to emerging technologies, wrote a blog post on Atomic Public Relations' blog on Caffeine, Google's new search index.

http://www.atomicpr.com/blog/digital/atomicpr-perspective-the-pr-impact-of-googles-new-caffeine-index-update/

With social media in all its incarnations (blogs, YouTube and other video hosts, Twitter and Facebook, Flickr) now an integral part of a brand's formula, Caffeine gives the web a nice content jolt because it affects the currency of Google search results.  Read Sean's commentary on the matter on the Atomic PR blog.