It's Hip To Be Square

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Twitter inventor Jack Dorsey has got the web abuzz today with the official unveiling of his latest and possibly greatest invention. What, you ask, could possibly top Twitter in terms of sheer innovation? What could change the way people go about their business faster or more dramatically than Twitter has? The key word here is "business" and that's exactly what the new product, simply called Square, is gunning for.

Think of it like the next step in the evolution of an easy-payment technology like PayPal. The Square is a small plastic device, about the size of a piece of hard candy, that plugs into the headphone jack of an iPhone or iPod touch. Here's the thing: it's a credit card reader. That may sound like a bit of an anti-climax until you think for a minute about the ramifications of such a device. It will allow vendors -- anyone from the biggest corporation to the hot dog cart -- to accept credit cards quickly and easily. This is a near revolutionary idea to any business owner who has ever gone through the fees and hassle of becoming plastic-friendly. Details are still forthcoming about how much it will cost to use Square, but presumably it will be less than the credit card companies charge.

What we do know is how Square works, and it's pretty cool: just swipe the card through the Square reader, and the payer signs on the phone's touch screen -- similar to how you'd sign for a package from UPS or FedEx. It also means no more paper receipts. Instead, payment information is emailed or texted directly to the customer. To get a clearer idea, check out the video above (via TechCrunch) showing the Square in action, as well as a few words from Dorsey about the device. Square will reportedly be available to the general public sometime next year.

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