Often times the most creative ideas are a little subversive. Trying to do what everyone else does - only better - sometimes boils down to a game of one-upmanship rather than true innovation. But when you start to delve into the dark side, well there's a lot of places where one can find things that others haven't thought of...or at least weren't willing to pursue.
Maloney & Porcelli's, a (very) high-end steakhouse in Midtown Manhattan, did just that (well, at least they OK'ed their agency's idea anyway).
Knowing that big-ticket dinners and lunches are often the domain of corporate outings, they realized that in this economy nobody would have the cajones to try and expense a $500 lunch, and in many cases they're expressly forbidden to do so.
So what is this magical app? Well, basically you go to http://expenseasteak.com/, enter your total, and out pops a bunch of seemingly innocent - and very realistic looking - receipts for things like cabs, "regular" lunches, etc.
Ethical? Probably not...for the user anyway :-) They're just providing a service, it's up to each user to use/abuse it. But the idea is great none the less.
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