Today Google officially announced that the meta keywords tag is 100% unused. Again. According to WikiPedia, Google Research Director Monika Henziger stated it was essentially unused way back in 2002 (though to be fair, other engines may have given it some value, so we all continued to use it, and many still do as an "it doesn't hurt" move).
While this isn't really news to anyone who has been working in search for any length of time, it does provide a further indication to the evolution of search. It's moved beyond on-page edits. Way beyond on-page edits. Yet to this day, when describing search to friends, clients, or colleagues, I'll occasionally hear things like, "Oh, you mean you tweak the tags and stuff?"
Granted, that's still a part of our search toolkit, but it's a very small part at this point. In fact, the whole concept of driving people to one specific website is slowly starting to lose importance depending on what your goals are. Sometimes the goal is to be findable, and the specific touchpoint through which a consumer interacts with you or your brand is of lesser concern...as long as it's a positive result of course.
//img via Noah Sussman
You have reminded me of one of my favorite quotes: "Life is a series of collisions with the future
I must say, I could not agree with you in 100%, but itâs just my opinion, which indeed could be wrong.
I am truly glad to find out others posting to a greater extent about search listings. Too many great small businesses just don't know how to last the serps.
I imagine it is. Very good stuff, glad I found this.
I have been starting to perform product critiques and feel I have done OK but I need them to be stronger. I have been looking for an actual product review format and havenât came across any so hubby might put 1 together for me. Reasoning it might make it easier not to forget anything in the critique.