Today Google officially announced that the meta keywords tag is 100% unused. Again. According to WikiPedia, Google Research Director Monika Henziger stated it was essentially unused way back in 2002 (though to be fair, other engines may have given it some value, so we all continued to use it, and many still do as an "it doesn't hurt" move).
While this isn't really news to anyone who has been working in search for any length of time, it does provide a further indication to the evolution of search. It's moved beyond on-page edits. Way beyond on-page edits. Yet to this day, when describing search to friends, clients, or colleagues, I'll occasionally hear things like, "Oh, you mean you tweak the tags and stuff?"
Granted, that's still a part of our search toolkit, but it's a very small part at this point. In fact, the whole concept of driving people to one specific website is slowly starting to lose importance depending on what your goals are. Sometimes the goal is to be findable, and the specific touchpoint through which a consumer interacts with you or your brand is of lesser concern...as long as it's a positive result of course.
//img via Noah Sussman
You have reminded me of one of my favorite quotes: "Life is a series of collisions with the future
I must say, I could not agree with you in 100%, but itâs just my opinion, which indeed could be wrong.
I am truly glad to find out others posting to a greater extent about search listings. Too many great small businesses just don't know how to last the serps.
I imagine it is. Very good stuff, glad I found this.
I have been starting to perform product critiques and feel I have done OK but I need them to be stronger. I have been looking for an actual product review format and havenât came across any so hubby might put 1 together for me. Reasoning it might make it easier not to forget anything in the critique.
Perfect work! I also have got my own , personal blog I just find it hard to post quality information similar to this.
Can anyone advise of a good search engine optimization company for me? theres a mountain of them, some people say use who shows up first in google when you type in seo which kind of makes sense but I'm not sure. Any help or advice would be appreciated. I'll check back regular for responses.
Hi Ncube Digital,
You can send an email to Atomic Public Relations, whose in-house SEO team can help you.
http://www.atomicpr.com/#content/about-alternative-pr.php
Thanks for this solid post. i'm a lover of article marketing and have been utilizing article marketing tactics for the past few years. But as my internet site grow, I have learned that publishing articles is very tidous and sometime I encounter writer block as well. for those who have trouble publishing articles, how do you get around this?
How do you think that speed is going to effect rankings? Personally I think that although it might not be a big factor now, it's going to get more important.
Just for those who are concerned about speed, you can speed up the loading speed of most sites (by up to 4 times) using 2 lines of code if your server supports zlib compression. Do a search for it and you'll see how easy it is.
It doesn't help with compressing css files though, you should Gzip those.
Wonderful to read!