2008 queried

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You can gauge a nation's mindset by looking at their top search queries. Google's annual Zeitgeist release of web trends reflects a world with similar keystrokes yet local idiosyncrasies.

But for a handful, just about every nation queried for youtube. Social networking sites also topped everyone's top ten. In the United States, facebook beat out myspace, which may surprise you only depending upon the online demographic to which you belong. While we look to log onto Facebook, Brazilians and Indians connect among themselves on orkut. [To get an idea of the effect of social networks in some countries, check out the well-loved Brazilian song "Vou Te Excluir do Meu Orkut" ("I'm going to delete you from my Orkut").]

Futbol & games dominate Spanish & Latin American searches. The economy has several countries looking for jobs. Citizens of Canada and Chile are interested in self. We googled furiously for alternative energy and hybrid cars until the elections when gas prices dropped. For a brief period, we were more fascinated by Sarah Palin than Obama.

The current US economy has us in a practical and reflective state of mind. Google notes the higher interest in comfort foods and do-it-yourself projects, even diy weddings! We're taking it upon ourselves to fix up our homes, progress our lives, and feel good along the way.

Turns out the world thinks quite alike.

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2 Comments

bro, make more!! I WANT MORE!!! thanks so much.

Really awesome, I enjoy do-it-yourself ideas. I've truly discovered a lot via doing my very own Do it yourself projects through the years, and also ended up saving a lot of cash too ;)

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