Next time you see corporate professionals fiddling with their BlackBerry devices during the commute home, think twice before deciding they are confirming tomorrow's meeting or writing one last email. They may just be checking their MySpace status. MySpace's app for Blackberry was downloaded a record 400,000 times within its first week since release. That's more downloads during release week compared to the Facebook app for Blackberry.
This signals BlackBerry's heightening cool factor, as it grows among consumers and beyond its early market of business users. In addition to teaming up with MySpace, Research in Motion has simultaneously unleashed the BlackBerry Storm through Verizon. The Storm is RIM's sexier, bolder touchscreen smartphone designed to appeal to consumers and volleys direct competition to Apple's iPhone. While the iPhone is still considered the cool kid on the tech block, BlackBerry is branching out of its dominance in the corporate US market, shedding its stodgy image with sleeker hardware and improving social skills.

I guess I'm gonna have to read up some more, but this was a really good place to start.
OK lets think about this, I am in the "its going to happen" camp. Apple's contract with AT