This neat little viral spot for Wario Land: Shake It takes the game's simple central conceit, shaking, and runs with it -- until the youtube platform page itself completely falls apart. It's an inspired idea, nicely produced, and above all, surprising...highly recommended you take a look:
http://www.youtube.com/experiencewii
And on a completely different (though no less inspired) note, the BBC TV comedy series The Wrong Door has its very own take on the pitfalls of the Wii era:

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